Serif Normal Maja 10 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Edit Serif Arabic', 'Edit Serif Cyrillic', and 'Edit Serif Pro' by Atlas Font Foundry; 'Aman' by Blaze Type; 'FF Kievit Serif' and 'FF Milo Serif' by FontFont; and 'PS Fournier Std' by Typofonderie (names referenced only for comparison).
Keywords: headlines, editorial, book covers, posters, branding, authoritative, traditional, formal, scholarly, impact, readability, tradition, authority, bracketed, robust, ball terminals, arched serifs, crisp.
A robust serif with pronounced thick–thin contrast and sturdy, bracketed serifs. The letterforms are broad and confident, with rounded bowls and clear, open counters that keep the heavy weight from feeling cramped. Serifs are well-defined and slightly arched, and several lowercase forms show softened, ball-like terminals and tapered joins that add a subtle warmth. Spacing reads steady and text-oriented, producing a dark, even typographic color at display-to-subhead sizes.
Well suited for editorial headlines, magazine features, book covers, and packaging or branding that benefits from a traditional serif voice with strong impact. It can also work for short passages and pull quotes where a dense, authoritative texture is desirable.
The overall tone is classic and assertive, combining a traditional bookish presence with a confident, headline-ready weight. It conveys seriousness and credibility while retaining a slightly personable feel from its rounded curves and terminal details.
The design appears intended to deliver a conventional text-serif structure scaled toward bold, attention-getting typography, pairing familiar, readable proportions with emphatic contrast and confident serifs for strong presence in print-like settings.
Capitals feel stately and stable, with strong horizontals and a balanced rhythm across straight and curved forms. Numerals are similarly weighty and clear, matching the uppercase’s presence and maintaining consistent stroke contrast and serif treatment.