Sans Normal Komow 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Zwo' and 'FF Zwo Correspondence' by FontFont, 'Neue Reman Sans' by Propertype, and 'Bajazzo' and 'Bajazzo Rounded' by Schriftlabor (names referenced only for comparison).
Keywords: sports branding, posters, headlines, packaging, promotions, athletic, urgent, confident, modern, energetic, impact, motion, modernity, strength, attention, oblique, geometric, compact, high-impact, streamlined.
A heavy, oblique sans with a compact, forward-leaning stance and tightly controlled curves. Letterforms are built from broad, smooth strokes with minimal modulation, producing solid counters and strong silhouettes. Round characters (O, C, G) read as clean ellipses, while diagonals in A, K, V, W, X, and Y are crisp and steep, emphasizing speed. Terminals are mostly straight and decisively cut, with squared-off endings that keep the rhythm punchy and consistent across caps, lowercase, and numerals.
This face works best in short, prominent settings such as sports identities, event graphics, promotional headlines, and bold packaging callouts. It is particularly effective where a sense of motion and impact is desired, and where large sizes allow its compact forms and angled cuts to read crisply.
The overall tone is fast, assertive, and performance-oriented, with a visual momentum that suggests motion and competitiveness. Its slant and dense black shapes project confidence and urgency, making it feel suited to bold, attention-grabbing communication.
The design appears intended to deliver maximum impact with a streamlined, forward-leaning structure that communicates speed and strength. Its geometric, low-modulation construction prioritizes a clean, contemporary look while maintaining strong, easily recognized shapes for display typography.
The lowercase maintains a straightforward, utilitarian construction with simple, open shapes and sturdy joins, keeping legibility intact at display sizes. Numerals match the same oblique, high-ink style, reading as cohesive and impactful in sequences.