Serif Normal Maba 18 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Fulmar' by CAST and 'FF Kievit Serif' by FontFont (names referenced only for comparison).
Keywords: editorial, book text, headlines, branding, packaging, authoritative, traditional, formal, confident, readability, gravitas, impact, print tone, classic voice, bracketed, wedge serif, chiseled, ink-trap resistant, bookish.
A conventional serif with pronounced thick–thin modulation and bracketed, wedge-like serifs that give the strokes a chiseled, print-forward presence. The proportions run on the generous side with sturdy verticals, rounded bowls, and compact counters that create a dark, even texture in paragraphs. Terminals are firm and slightly sculpted, and the overall rhythm reads as classic and steady rather than delicate or calligraphic.
Well-suited to editorial design such as magazines, newspapers, and opinion or feature headlines, as well as book typography where a darker, more emphatic serif is desired. It can work effectively for branding that needs a traditional, trustworthy voice—law, finance, publishing, institutions—and for packaging or labels that benefit from a classic serif imprint. The figures and capitals also lend themselves to titles, pull quotes, and signage where clarity and authority are priorities.
This typeface conveys a confident, editorial tone with a touch of old-style gravitas. Its strong color and crisp contrasts feel authoritative and formal, yet the letterforms remain approachable enough for general reading.
The design appears intended as a robust text serif that maintains a strong presence at display sizes while still producing a consistent, readable block of text. Its higher contrast and assertive serifs suggest an aim for classic literary or journalistic credibility with added emphasis and weight.
In the sample text, the face holds a dense, stable paragraph color with clear word shapes, aided by ample width and strong vertical stress. The numerals appear robust and consistent with the overall serif treatment, supporting environments where figures need to carry comparable visual weight to the text.