Sans Normal Bukot 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'DT Meman' by DT Foundry and 'Neue Plak' and 'Neue Plak Display' by Monotype (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, neutral, modern, clean, functional, friendly, everyday readability, modern utility, clear communication, system consistency, rounded, open apertures, geometric, minimal, even rhythm.
A clean sans with rounded, largely geometric construction and smooth, continuous curves. Strokes are even and crisp with little visible modulation, and terminals tend to finish bluntly or with gentle rounding rather than sharp calligraphic cuts. Counters are open and circular, giving letters an airy interior space and steady horizontal rhythm. Proportions read as balanced and broadly utilitarian, with clear joins and simple forms that stay consistent from capitals through numerals and text figures.
Well-suited to interface and product typography where clean forms and consistent rhythm help maintain clarity across sizes. It can also serve branding systems that want a modern, approachable voice, and works reliably for signage, presentations, and general editorial settings where a neutral sans is needed.
The overall tone is neutral and contemporary, leaning friendly due to its rounded bowls and open counters. It feels straightforward and unornamented, projecting clarity and approachability rather than personality-driven display flair.
The design appears intended as a general-purpose sans that emphasizes clarity and consistency through simple geometric forms, open counters, and restrained detailing. Its construction suggests a focus on broad usability across headings and text rather than decorative effect.
In running text, spacing appears even and calm, with a smooth texture that stays consistent across mixed-case and numerals. The shapes prioritize legibility through open apertures and uncomplicated silhouettes, keeping the page color uniform at larger paragraph sizes.