Sans Normal Ugrem 2 is a regular weight, normal width, high contrast, italic, normal x-height font.
Keywords: editorial, magazine, branding, headlines, pull quotes, elegant, fashion, literary, refined, elegance, emphasis, luxury, motion, calligraphic, brisk, tapered, crisp, slanted.
This typeface presents a right-leaning italic structure with pronounced stroke modulation and sharp, tapered terminals. Curves are smooth and elliptical, while joins and entry/exit strokes feel calligraphic, producing a lively rhythm across words. Uppercase forms are relatively narrow and dynamic, with clean counters and a slightly sheared posture; lowercase shows compact bowls and clear, simple construction with a modest x-height. Numerals follow the same high-contrast logic, mixing rounded figures with crisp diagonals and fine hairlines for an energetic, editorial texture.
It performs best in display contexts such as magazine headlines, subheads, pull quotes, and brand voice applications where an elegant italic is desired. It can also work for short passages in editorial layouts when paired with a calmer companion face, leveraging its contrast and motion for emphasis.
The overall tone is polished and expressive, balancing sophistication with forward motion. Its slant and contrast suggest a cultured, fashion-forward voice—confident, stylish, and suited to premium messaging rather than utilitarian neutrality.
The design appears intended as a high-contrast italic for refined communication—delivering a sense of luxury and momentum through tapered strokes, crisp terminals, and a smooth, elliptical construction.
The thin hairlines and pointed terminals create a sparkling texture at larger sizes, while the italic angle and variable stroke emphasis add emphasis and pace in running text. Round letters like O/Q show smooth, controlled ovals, and diagonals (V/W/X/Y) read crisp and assertive.