Serif Flared Tolo 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Copperplate New' by Caron twice, 'ITC Newtext' by ITC, and 'Arkais' by Logitype (names referenced only for comparison).
Keywords: headlines, editorial, posters, branding, packaging, authoritative, classic, robust, formal, impact, tradition, warmth, authority, display strength, flared, bracketed, softened, high-ink, sturdy.
A robust serif with heavy, low-contrast strokes and broad proportions. Stems terminate in flared, gently bracketed serifs that create a softened wedge effect rather than a flat slab. Counters are relatively open for the weight, while joins and shoulders are smooth and full, giving the letterforms a dense, confident silhouette. Uppercase shapes feel steady and monument-like, and the lowercase maintains clear, compact forms with a moderate x-height and rounded bowls.
Best suited to headlines, decks, and display copy where its heavy color and flared serifs can read clearly and project authority. It also fits editorial titling, branding systems, and packaging that want a classic serif voice with extra heft and presence.
The overall tone is confident and traditional, with a sober, institutional presence. Its wide stance and dark color lend it an assertive, headline-forward voice that feels editorial and established rather than delicate or playful.
The design appears intended to deliver a traditional serif feel with added weight and width for impact, using flared, bracketed terminals to keep the forms warm and carved rather than rigid. It prioritizes a strong typographic footprint and a stable rhythm in display settings.
The figures match the text weight and share the same flared terminals, producing a cohesive, high-impact texture. In the sample text the face holds together as a strong paragraph color at large sizes, emphasizing solidity and readability over fine detail.