Sans Normal Okmum 13 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Extrend' by Attractype, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, branding, ui, signage, packaging, modern, friendly, confident, clean, approachable, clarity, impact, approachability, neutrality, versatility, rounded, geometric, open counters, large apertures, crisp.
A heavy, rounded sans with broad proportions and smooth, geometric curves. Strokes are consistently thick with minimal contrast, and terminals are cleanly cut, giving a crisp silhouette despite the softness of the rounding. Counters are generous (notably in O, P, R, and e), and apertures stay fairly open, supporting clear word shapes in text. The lowercase shows single-storey a and g, with a compact, sturdy rhythm and evenly weighted joins; figures appear similarly solid and straightforward, with simple, legible forms.
This font performs best where a bold, clean voice is needed: headlines, brand marks, app and web UI, and short-to-medium text in marketing materials. Its open counters and straightforward shapes also make it effective for signage and packaging, where quick recognition and sturdiness matter.
The overall tone is contemporary and friendly, with a confident, high-impact presence. Its rounded geometry reads approachable rather than severe, making it feel suitable for modern product and brand voices that want clarity without sharpness.
The design appears intended as a modern, high-utility sans that balances geometric neatness with a friendly, rounded feel. It prioritizes strong legibility and visual consistency while delivering a confident, contemporary presence for display and interface contexts.
Spacing and proportions favor strong, stable letterforms with clear internal space, helping the bold weight avoid clogging in smaller sizes. The design maintains a consistent geometric logic across caps, lowercase, and numerals, producing a cohesive, uniform texture in paragraphs and headlines alike.