Sans Normal Urdif 2 is a bold, very narrow, high contrast, italic, normal x-height font.
Keywords: headlines, magazines, posters, branding, packaging, dramatic, editorial, fashion, modernist, urgent, space saving, high impact, editorial tone, modern elegance, headline focus, condensed, slanted, crisp, kinetic, sharp.
A tightly condensed, right-slanted face with pronounced contrast between thick stems and hairline joins, creating a crisp, chiseled silhouette. Curves are compact and elliptical, with counters kept narrow and vertical stress emphasized by the overall forward lean. Terminals tend to resolve in clean, sharp cuts, and the rhythm is dense and even, producing strong vertical patterning in text. Numerals follow the same condensed, high-contrast logic, with elegant, tapering curves and compact widths.
Best suited to display roles where its condensed stance and sharp contrast can be appreciated—magazine headlines, fashion and culture posters, branding wordmarks, and striking packaging typography. It can also work for short subheads or pull quotes when given enough size and breathing room.
The tone is assertive and stylish, combining a sleek, contemporary feel with a touch of drama. Its fast, angular slant and tight spacing read as energetic and attention-driven, lending a runway/editorial edge to headlines and short statements.
The design appears intended to deliver maximum impact in minimal horizontal space, pairing a sleek forward-leaning posture with refined, high-contrast strokes for an editorial, modern display voice.
In continuous text the narrow letterforms create a dark, tight texture, while the contrast and hairlines add sparkle at larger sizes. The slant and condensed proportions can make similar shapes feel close together, so it benefits from generous tracking and clear hierarchy in layout.