Sans Contrasted Tisa 7 is a very bold, narrow, medium contrast, italic, tall x-height font.
Keywords: sports branding, headlines, posters, team uniforms, packaging, athletic, industrial, retro, urgent, muscular, impact, compression, speed, toughness, branding, condensed, slanted, angular, faceted, blocky.
A condensed, heavily weighted sans with a pronounced forward slant and compact, upright proportions. Strokes are mostly straight and planar, with frequent chamfered and clipped terminals that create a faceted, almost cut-from-metal look. Counters are tight and apertures tend to be narrow, producing a dense texture in words, while subtle stroke modulation adds definition without softening the overall hardness. The lowercase is sturdy and compact, with a strong, tall x-height presence and minimal curvature compared to the more angular caps and numerals.
Best suited to short, emphatic copy such as headlines, poster titles, sports and esports identities, team apparel, and bold packaging callouts. It can also work for labels and signage where a compact footprint and strong presence are needed, especially when set with generous tracking or ample size to preserve clarity.
The overall tone feels athletic and assertive, with a fast, high-impact rhythm that reads like sports branding, motorsport graphics, or action-oriented headlines. Its angled stance and beveled details give it a retro-industrial edge that suggests speed, strength, and urgency rather than refinement.
The letterforms appear designed to maximize impact in a tight horizontal space, combining a forward-leaning stance with clipped, angular terminals to convey speed and toughness. The controlled contrast and faceted detailing seem intended to add visual bite and differentiation while keeping the overall structure clean and sans-based.
The design’s consistent chamfering and compressed spacing create a dark, continuous color in lines of text, making it most comfortable at larger sizes where the interior shapes and angled cuts remain clearly visible. Numerals and capitals echo the same clipped geometry, reinforcing a unified, logo-like voice.