Sans Normal Borak 4 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, editorial, signage, packaging, friendly, modern, clean, approachable, calm, versatility, legibility, warmth, neutrality, accessibility, rounded, soft terminals, humanist, open apertures, generous spacing.
A clean sans with gently rounded geometry and softly tapered terminals that keep the texture smooth and even. Curves are broad and open, with circular bowls and clear, unforced joins, producing an airy rhythm across words. Uppercase forms feel steady and straightforward, while the lowercase shows mild humanist shaping—noticeably in the single-storey a and g and the relaxed, open counters. Numerals are simple and legible, matching the same rounded, low-stress construction as the letters.
It works well for interface text and product UI where clarity and a calm texture are important, and it also suits brand systems seeking a friendly, modern tone. The open shapes and straightforward construction make it viable for short editorial passages, wayfinding/signage at moderate sizes, and packaging where approachability is a priority.
The overall tone is friendly and contemporary, with a mild warmth that avoids looking clinical. Its rounded details and open shapes give it an approachable voice suited to everyday communication rather than strict corporate austerity.
The design appears intended to deliver an unobtrusive, highly usable sans that stays legible while adding subtle warmth through rounded terminals and open, humanist-inflected lowercase forms. The goal seems to be versatility across both display snippets and continuous text without strong stylistic distraction.
The sample text shows a comfortable reading color with consistent stroke presence and clear separation between similar forms, helped by open apertures and uncluttered details. The ampersand and punctuation align with the same soft, rounded logic, reinforcing a cohesive, easygoing feel.