Solid Emla 10 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, kids media, logos, playful, bubbly, retro, quirky, chunky, impact, playfulness, nostalgia, friendliness, novelty, rounded, soft, puffy, blobby, cartoonish.
A heavy, rounded display face built from soft, inflated shapes and broad terminals. Strokes are monolinear and highly smoothed, with corners fully radiused and joins tending toward bulbous, almost “melted” connections. Counters are minimal and often collapse into small notches or teardrop slits, giving many letters a solid, stamped silhouette. Proportions are generally wide with a compact, even cap height and a friendly, consistent rhythm across the alphabet.
Best suited to large-scale display settings such as posters, playful branding, packaging, title cards, and short logo wordmarks where its solid, rounded forms can read clearly. It also works well for stickers, badges, and social graphics, but is less appropriate for long text or small UI sizes due to the collapsed counters.
The overall tone is lighthearted and toy-like, evoking candy, balloons, and 1970s-inspired pop graphics. Its dense silhouettes and soft geometry read as humorous and approachable rather than formal or technical.
The design appears intended to deliver maximum visual impact through soft, inflated geometry and simplified interior detail, prioritizing a bold, friendly silhouette over conventional readability. It leans into novelty character by using minimal counters and distinctive notched apertures to create a cohesive, cartoon-like texture.
Distinctive pinched cut-ins appear in several round letters, and the small internal openings can disappear quickly as size drops or when used on busy backgrounds. Spacing feels intentionally generous to keep the heavy shapes from clumping, which helps maintain legibility in short bursts.