Sans Normal Syhu 3 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, branding, packaging, posters, friendly, retro, bookish, whimsical, warm, approachability, readability, vintage tone, expressive detail, editorial voice, soft terminals, ink-trap feel, ball terminals, tapered strokes, calligraphic.
This typeface has a high-contrast, monoline-to-stroke-modulated construction with softly tapered joins and rounded, bulb-like terminals that give many strokes a slightly calligraphic finish. Curves are smooth and generously rounded, while verticals and diagonals often end in subtle teardrop or knobbed tips, creating a lively rhythm across words. Uppercase forms feel compact and sturdy, with open counters and a gently rounded overall silhouette; lowercase maintains a clear, readable structure with moderate ascenders and descenders and a straightforward, single-storey look where visible. Numerals and capitals show noticeable individuality in width and shaping, contributing to an organic, hand-cut consistency rather than strict geometric repetition.
It suits headlines and short passages where a distinctive, warm voice is desired, such as magazines, book covers, cultural programming, and brand identities. The lively terminals and contrast also work well for packaging and poster typography that aims to feel crafted rather than purely neutral.
The tone reads warm and personable, with a faint vintage-book flavor and a touch of playfulness from the rounded terminals and stroke modulation. It balances seriousness and charm, suggesting editorial tradition while still feeling approachable and characterful.
The design appears intended to merge clean, contemporary readability with a gently calligraphic, retro-leaning personality. By pairing smooth, open letterforms with expressive tapered terminals, it aims to provide an approachable text-and-display option with clear character.
Round dots (notably on i/j) and the softly flared endings on letters like J, S, and y add visual sparkle at text sizes, while the contrast and tapered details become more expressive in display use. The forms keep clear apertures and counters, helping the distinctive terminal treatment remain legible in continuous reading.