Serif Normal Ulben 3 is a very light, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, fashion, luxury branding, posters, elegant, refined, airy, display elegance, premium tone, editorial voice, refined contrast, hairline, delicate, crisp, graceful, stylish.
This is a delicately drawn serif with pronounced thick–thin contrast and an overall light, hairline presence. Serifs are fine and sharply tapered, with a clean, modern finish rather than heavy bracketed terminals. Curves are wide and smooth, counters feel open, and the rhythm is measured with generous spacing that keeps the page color bright. Uppercase forms are stately and relatively narrow-to-moderate in proportion, while the lowercase shows classic text-serif structure with a modest x-height and slender stems. Numerals follow the same refined contrast, with elegant curves and thin joins that read best when given room to breathe.
It is well suited to headlines, magazine and book display typography, pull quotes, and refined brand identities where elegance and contrast are desired. It also works effectively in large-format settings such as posters or invitations, especially with ample leading and careful reproduction.
The tone is poised and luxurious, leaning toward contemporary editorial sophistication. Its light touch and high-contrast modeling evoke fashion, culture, and premium branding rather than utilitarian body text.
The design appears intended to deliver a modern, high-contrast serif voice that feels premium and composed, prioritizing visual finesse and atmosphere in display and editorial contexts.
In the sample text, the type creates a shimmering, high-end texture where hairlines and thin serifs become key visual features; at smaller sizes or on low-resolution output those details may soften. The design’s crisp terminals and smooth curvature give it a polished, display-friendly personality.