Sans Normal Arbuv 21 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Fusion Collection' by Blaze Type, 'Lota Grotesque One' and 'Pais' by Latinotype, 'Lota Grotesque' by Los Andes, and 'Nomina' by Tokotype (names referenced only for comparison).
Keywords: ui text, brand systems, wayfinding, editorial, presentations, modern, neutral, clean, friendly, functional, legibility, neutrality, modern utility, system consistency, geometric, monoline, open apertures, rounded, even rhythm.
A geometric, monoline sans with broad proportions and generous internal space. Curves are smooth and near-circular (notably in O, C, and G), while straight strokes stay even and crisp, producing a steady, low-friction texture in text. Terminals are mostly straight-cut, counters are open, and joins are simple and uncluttered, keeping the overall silhouette calm and highly legible. Spacing reads moderate to slightly loose, supporting clarity at larger sizes without looking condensed or tight.
Works well for interface and product typography where clarity and consistency matter, and for contemporary branding that needs a clean, approachable voice. The wide stance and open counters also suit headings, signage, and short editorial passages where a stable, readable rhythm is preferred.
The tone is modern and neutral with a mild friendliness coming from the rounded construction and open forms. It feels practical and straightforward rather than stylized or expressive, suitable for content-first typography.
The design appears intended as a general-purpose geometric sans that prioritizes legibility, consistency, and an unobtrusive contemporary feel. Its broad proportions and open shapes suggest an emphasis on clear reading in both display and everyday text settings.
Uppercase forms lean toward classic geometric proportions, while lowercase maintains clear differentiation and tidy, predictable shapes. Numerals are simple and readable, matching the letterforms’ even stroke and rounded geometry for consistent color across mixed text.