Sans Normal Abdub 17 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'BR Candor' by Brink (names referenced only for comparison).
Keywords: ui text, product branding, editorial, marketing, presentations, modern, clean, friendly, informal, approachable, clarity, approachability, everyday use, contemporary tone, forward motion, rounded, humanist, open, airy, smooth.
A slanted sans with open, rounded construction and smooth, low-contrast strokes. Curves are generous and slightly oval, giving letters a soft, contemporary texture, while terminals are clean and mostly unadorned. Counters stay open (notably in forms like a, e, and s), and the overall rhythm is even and readable, with a straightforward geometric underpinning tempered by subtle humanist shaping.
It suits interface copy, product pages, and general-purpose editorial layouts where a clean sans with a lively slant can add energy without sacrificing legibility. It also works well for brand systems and marketing materials that aim for a modern, approachable voice, from headings to short-form body text.
The tone is modern and easygoing, with a friendly, conversational feel. Its slant adds momentum and a mild sense of informality without becoming playful or decorative, keeping the voice clear and contemporary.
The design appears intended as a contemporary italic companion or standalone slanted sans for everyday communication. It prioritizes openness, smooth curves, and an even typographic color to stay readable while adding motion and personality.
Round characters lean on broad bowls and open apertures, helping maintain clarity at text sizes. The numerals follow the same smooth, rounded logic as the letters, creating a consistent color in mixed alphanumeric settings.