Sans Normal Vudan 3 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Interval Next' by Mostardesign (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, approachable, soft, confident, approachability, display impact, brand warmth, high visibility, rounded, chunky, smooth, compact, blunt terminals.
A heavy, rounded sans with compact proportions and smooth, continuous curves. Strokes maintain a consistent, sturdy weight with gently softened corners and mostly blunt terminals, giving letters a padded, molded feel. Counters are relatively small and closed up in letters like B, P, and R, while circular forms such as O and 0 read as rounded rectangles/ellipses rather than perfect circles. The lowercase has simple, single-storey forms (notably a and g), a short-armed r, and a curved descender on y; numerals are similarly chunky with clear, simple silhouettes.
Best suited to short, high-impact settings such as headlines, posters, logos, packaging, and bold UI or in-app labels. It can work for signage and splashy editorial callouts where a friendly, rounded voice is desired, but the dense weight and small counters make it less ideal for long body text at small sizes.
The overall tone is warm and personable, leaning playful without becoming childish. Its thick, rounded construction suggests friendliness and informality while still feeling solid and confident for attention-getting headlines.
The font appears designed to deliver a soft, approachable display voice by combining substantial stroke weight with rounded geometry and simplified, highly legible letterforms. The intent seems to be a modern, friendly sans that remains robust and recognizable in large sizes and high-contrast applications.
The design emphasizes soft geometry and even rhythm, with rounded joins that keep dense text from feeling sharp or aggressive. In longer lines, the dark color and tight interior spaces create a strong typographic “block,” favoring impact over airy readability.