Sans Superellipse Usmo 14 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Cy Grotesk' and 'Cy Grotesk Std' by Kobuzan, 'Otoiwo Grotesk' by Pepper Type, 'Hype Vol 1' and 'Hype vol 2' by Positype, and 'Manual' by TypeUnion (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, utility, sporty, impact, legibility, approachability, modernity, blocky, rounded, compact, sturdy, geometric.
A heavy, rounded sans with a superelliptical construction: curves read like softened rectangles and counters are broad and open. Strokes are uniform with minimal contrast, terminals are clean and mostly horizontal/vertical, and corners are consistently rounded rather than sharp. Proportions feel expansive with large bowls and a sturdy baseline presence; circular forms like O/0 lean slightly squarer than purely round. Lowercase is simple and highly legible, with a single-storey a and g, a short-armed t, and straightforward, compact joins in n/m/h.
It performs best in headlines, posters, and bold UI/wayfinding where strong silhouettes and quick recognition matter. The rounded, compact geometry also fits contemporary branding and packaging that want impact without harshness.
The overall tone is assertive and contemporary, balancing friendliness from the rounded geometry with a no-nonsense, workmanlike weight. It suggests clarity and confidence—more sporty and utilitarian than elegant—suited to bold statements and approachable branding.
The design appears intended to deliver maximum presence and legibility through a simplified, geometric superellipse skeleton, pairing friendly rounding with a solid, attention-grabbing texture. It prioritizes clean shapes and consistent stroke weight for clear reproduction across sizes.
The face maintains a consistent rhythm in text, with generous internal space that helps counters stay clear at larger display sizes. Numerals are robust and highly readable, matching the same rounded-rectangle logic as the letters.