Sans Normal Wudan 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Ligurino' by Typodermic, and 'Alber New' by moretype (names referenced only for comparison).
Keywords: posters, packaging, headlines, logos, stickers, rugged, playful, handmade, punchy, retro, add texture, print effect, handmade feel, display impact, rough edges, organic, chiseled, inky, compact.
A heavy, compact sans with rounded core shapes and visibly irregular outlines that mimic a printed or hand-cut edge. Strokes are sturdy and largely monoline, but the perimeter wobbles slightly, creating uneven corners and subtly torn-looking terminals. Curves (C, O, S) stay broadly circular, while verticals and diagonals (N, V, W, X) feel carved rather than mechanically straight. Counters are moderately open and the rhythm is energetic, with small variations in letter width and sidebearings that add to the handmade texture without breaking overall cohesion.
Works best for short, high-impact text such as posters, bold headlines, packaging callouts, and logo wordmarks where the rough perimeter can be appreciated. It can also suit labels, stickers, and event materials that benefit from a handmade or print-textured tone; for long passages, it is more effective as an accent than as primary body copy.
The texture and softened, imperfect edges give the face a friendly roughness—more craft and character than polished minimalism. It reads as bold and approachable, with a slightly rebellious, poster-like attitude that suggests screen print, stamp, or cut-paper aesthetics.
Likely designed to deliver a sturdy sans foundation with an intentionally imperfect, print-worn edge, combining legible, rounded construction with a crafted, analog finish for expressive display typography.
The lowercase is simple and sturdy, pairing well with the uppercase for casual display settings. Numerals are chunky and high-impact, with distinctive, slightly irregular silhouettes that support a tactile, analog feel. At smaller sizes the edge texture may become the dominant feature, while at larger sizes it becomes a deliberate stylistic detail.