Serif Flared Viho 15 is a regular weight, narrow, medium contrast, upright, tall x-height font.
Keywords: book text, editorial, magazines, headlines, branding, literary, classic, formal, refined, readability, editorial tone, classic voice, space economy, subtle distinction, flared, wedge serif, bracketed, high-waisted, compact.
This typeface is a compact serif with subtly flared stroke endings and wedge-like, bracketed serifs that give stems a tapered, sculpted finish. The modulation is noticeable but controlled, with crisp joins and a smooth transition between thick and thin that keeps text color even. Counters are relatively narrow and vertical, while curves in letters like C, G, O, and S stay taut and upright rather than broadly rounded. The lowercase shows a strong vertical rhythm with a tall x-height, a two-storey a, and a single-storey g with a clean, open loop; numerals follow the same restrained, text-forward construction.
It suits book and long-form editorial settings where a steady rhythm and compact width help fit content while retaining a classic serif voice. It also works well for magazine typography, pull quotes, and section heads where you want a refined, slightly distinctive texture without sacrificing clarity. For branding, it can signal heritage, culture, and seriousness in logotypes or wordmarks, especially at display sizes.
The overall tone feels traditional and literary, with an editorial seriousness that reads as composed and authoritative. Its flared endings add a hint of calligraphic warmth without becoming decorative, keeping the mood refined and professional rather than playful. The narrow set and vertical stance project efficiency and formality, suitable for sober, information-dense typography.
The design appears intended to deliver a classic serif reading experience with a distinctive flared-terminal character, balancing traditional proportions with a compact, vertical economy. It aims to remain dependable in paragraphs while offering enough sculpted detail at the ends of strokes to stand out in editorial and identity contexts.
In the text sample, spacing and letterfit appear tuned for continuous reading, producing a consistent, slightly dark text color. Capitals present a stately, upright presence with sharp apexes and controlled bowls, helping headings feel structured without looking overly ornate.