Sans Normal Bomar 10 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Northpole' by 38-lineart and 'Approach' by Emtype Foundry (names referenced only for comparison).
Keywords: ui text, branding, signage, presentations, packaging, clean, modern, neutral, friendly, corporate, clarity, versatility, modernity, accessibility, geometric, open apertures, crisp, monoline, generous spacing.
A clean, monoline sans with broad proportions and smoothly rounded curves paired with straight, decisive stems. Counters are open and roomy, and terminals are mostly flat, giving the design a crisp, engineered feel. The lowercase uses simple, highly legible forms (notably a single-storey a and g), with even stroke color and consistent rounding across bowls and shoulders. Numerals are straightforward and sturdy, matching the letterforms’ broad, stable geometry.
This font works well for interfaces, dashboards, and product copy where clear letter differentiation and open counters help at small sizes. Its broad, clean shapes also suit headlines, corporate branding, wayfinding, and informational signage where a stable, modern voice is needed.
The overall tone is contemporary and dependable, aiming for clarity over personality. Its wide stance and open shapes read as approachable and confident, with a polished neutrality suited to everyday communication.
The design appears intended as a versatile, all-purpose sans optimized for clarity and contemporary styling. By combining wide proportions, open apertures, and even stroke color, it targets reliable performance across digital and print applications without drawing attention away from the content.
Spacing appears comfortable and slightly generous, supporting readability in both short labels and longer passages. Round letters like O/C/Q and the bowls in B/P/R maintain consistent curvature, while diagonals in A/V/W/X feel firm and balanced, reinforcing a steady rhythm.