Sans Normal Ebmuy 7 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Jiho' and 'Jiho Soft' by cretype (names referenced only for comparison).
Keywords: ui text, branding, editorial, presentations, posters, modern, clean, friendly, casual, airy, versatility, readability, modern tone, approachability, humanist, rounded, open, oblique, monoline.
A streamlined oblique sans with monoline strokes and gently rounded terminals. Letterforms are built from broad, open curves and simple straight segments, giving counters plenty of space and keeping the overall rhythm light and even. Uppercase shapes feel slightly condensed and tidy, while the lowercase shows more humanist construction with single-storey forms and smooth joins; numerals are similarly rounded and consistent in stroke behavior.
Well-suited to interface elements, product branding, and general-purpose editorial or presentation typography where a contemporary oblique voice is needed. It performs best in short to medium text and headlines, where the open counters and smooth curves can maintain clarity and a relaxed pace.
The overall tone is modern and approachable, with a calm, understated slant that reads as informal without feeling playful. Its open shapes and soft endings add friendliness, while the restrained geometry keeps it clean and contemporary.
The design appears intended as a versatile oblique sans that balances geometric simplicity with humanist warmth, aiming for a clean, contemporary look that remains inviting and readable in everyday applications.
Diagonal stress is consistent across the alphabet, helping text flow in longer lines. Curved letters like C, G, S, and the bowls of B/P/R stay smooth and open rather than tightly engineered, which supports clarity at display sizes and comfortable reading in short passages.