Sans Normal Kules 12 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Seconda Soft' by Durotype, 'FS Koopman' by Fontsmith, 'Lota Grotesque One' by Latinotype, 'Lota Grotesque' by Los Andes, 'Reyhan' by Plantype, 'Mundial Narrow' by TipoType, 'Eloquia' by Typekiln, and 'Radona' by insigne (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, sportswear, dynamic, modern, sporty, confident, energetic, express motion, maximize impact, ensure clarity, look contemporary, oblique, geometric, rounded, clean, compact.
A slanted, monolinear sans with smooth, rounded curves and clean, straight terminals. The letterforms feel broadly geometric—counters are open and circular, with a consistent stroke weight and minimal modulation. Uppercase shapes are sturdy and compact, while the lowercase shows a friendly, utilitarian construction with single-storey forms and uncomplicated joins. Figures are heavy and highly legible, with rounded bowls and straightforward silhouettes that keep texture even across lines.
This font suits bold branding systems, headline typography, and promotional layouts where a fast, modern texture is desirable. It will also work well on packaging and apparel graphics, and in UI or signage contexts that benefit from clear, compact, high-contrast-from-background letterforms.
The overall tone is brisk and forward-leaning, combining a practical, contemporary voice with a sense of speed. Its solid forms and controlled geometry project confidence and clarity, giving it an energetic, performance-oriented feel without becoming decorative.
It appears designed to deliver a modern, high-impact sans with an italicized, motion-forward personality, prioritizing clarity and consistency while keeping forms rounded and approachable.
The italic angle is pronounced enough to read as intentionally oblique rather than merely slanted, and the spacing appears tuned for dense, high-impact setting. Round letters (like O/C) stay smooth and stable, while diagonals (like A/V/W/X) reinforce a crisp, directional rhythm.