Script Wuwu 12 is a regular weight, normal width, low contrast, italic, short x-height font.
Keywords: branding, packaging, headlines, greeting cards, quotes, friendly, retro, playful, sweet, casual, handwritten warmth, decorative caps, casual elegance, display readability, rounded, bouncy, looped, monoline, soft.
A smooth, monoline script with rounded terminals and a gently forward slant. Letterforms are built from continuous, rope-like strokes with frequent entry/exit curls and compact loops, producing a lively rhythm across words. Caps feature prominent swashes and open counters, while lowercase forms stay relatively narrow with tidy joins and occasional descenders that curl back into the baseline. Numerals follow the same handwritten logic, with simple, rounded constructions and consistent stroke weight.
This style works best for short-to-medium display copy such as logos, café and boutique branding, product packaging, invitations, greeting cards, and pull quotes. It can also suit social graphics and posters where a warm, handwritten voice is desired, especially when set with comfortable tracking and ample line spacing.
The overall tone is upbeat and personable, with a nostalgic, mid-century sign-painter feel. Its flowing curves and soft joins read as welcoming and informal, giving text a handcrafted charm without looking rough or distressed.
The font appears designed to emulate a neat, connected hand with decorative capital flourishes, balancing legibility with expressive loops. The consistent stroke and rounded forms suggest an aim toward versatile, friendly display typography that feels personal and crafted.
Spacing is fairly even in running text, but the generous curls on capitals and select letters can create wide silhouettes and call for a bit of breathing room. The design favors smooth continuity over sharp detail, which helps maintain clarity at display sizes while keeping a distinct handwritten personality.