Serif Normal Arkum 2 is a bold, wide, high contrast, italic, normal x-height font.
Keywords: headlines, editorial, posters, book covers, branding, traditional, assertive, literary, formal, emphasis, editorial voice, classic appeal, dramatic display, heritage tone, bracketed, calligraphic, flared, swashy, sharp.
A bold, italic serif with pronounced stroke contrast and crisp, bracketed serifs that taper into sharp, flared terminals. The letterforms show a calligraphic influence: broad curves, energetic diagonals, and subtly sculpted joins that create a lively rhythm across words. Counters are relatively open for a heavy style, while many terminals finish with pointed, slightly wedge-like cuts that emphasize motion and direction. Numerals and capitals carry the same sweeping, sculpted construction, giving the set a cohesive, display-leaning texture.
This style performs best at display sizes—headlines, pull quotes, poster typography, and book or magazine covers—where the contrast and sharp terminals can be appreciated. It can also work for branding and packaging that wants a classic serif voice with extra emphasis, especially for short blocks of text or prominent subheads.
The overall tone feels classic and editorial, with a confident, slightly theatrical slant. Its strong contrast and sharp finishing details suggest prestige and tradition, while the italic energy adds urgency and emphasis. The result reads as literary and formal, suited to statements that want to feel established rather than neutral.
The design appears intended to provide a conventional serif foundation infused with italic calligraphic energy, producing strong emphasis without leaving the realm of classic editorial typography. Its contrast, sculpted serifs, and animated terminals point to a goal of creating memorable word shapes and a confident, heritage-leaning tone for prominent text.
Word shapes are prominent and animated, with noticeable emphasis on diagonals and curved strokes that can create a textured, dark color in paragraphs. The design’s pointed terminals and swash-like finishing behavior are especially apparent in uppercase forms and in letters with diagonal arms, which reinforces a dramatic, headline-ready presence.