Serif Normal Ulguw 13 is a very light, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, fashion, branding, packaging, elegant, refined, classic, luxury tone, editorial voice, display focus, refined contrast, hairline, delicate, didone-like, crisp, stately.
A delicate serif with razor-thin hairlines paired with stronger vertical stems, producing a sharply etched, high-fashion texture. Serifs are fine and clean, with minimal bracketing and a crisp, contemporary finish. Curves are smooth and controlled, with generous counters and a calm, upright stance; round letters (O, Q) show an even, polished ovality. The rhythm is driven by prominent verticals and very light horizontals, and the lowercase keeps a measured, bookish proportion without feeling condensed.
This style suits display-centric work such as magazine headlines, mastheads, pull quotes, and elegant brand wordmarks. It will also perform well on premium packaging and formal collateral where crisp printing can preserve fine hairlines; for longer passages, it’s best used at comfortable sizes with supportive leading to maintain clarity.
The overall tone is poised and luxurious, evoking magazine typography, formal invitations, and premium packaging. Its crisp contrast and airy spacing feel refined and sophisticated rather than warm or rustic, lending a polished, high-end voice to headlines and display settings.
The design appears intended to deliver a modern, luxury-leaning serif voice built on extreme contrast, crisp detailing, and composed proportions—aimed at high-impact typography where elegance and precision are the primary goals.
Uppercase forms read particularly statuesque, while the lowercase adds gentle calligraphic cues in entries like the a, g, and e through subtle, tapered terminals. Numerals match the same delicate contrast, giving dates and prices a refined, editorial character.