Serif Normal Ohlun 7 is a bold, narrow, medium contrast, upright, short x-height font.
Keywords: book text, editorial, headlines, pull quotes, packaging, vintage, bookish, scholarly, authoritative, printed warmth, classic text, authoritative tone, period flavor, compact setting, bracketed, ink-trap feel, soft terminals, old-style, compact.
This serif face has compact proportions and a sturdy, dark color, with bracketed serifs and softly rounded, slightly bulbous terminals that give the strokes an inked, press-like character. Contrast is moderate, with clear thick–thin modulation and gently tapered joins; curves are full and slightly irregular in a deliberate way rather than geometric. Counters are relatively tight, the x-height reads low against tall ascenders, and many letters have subtle beak-like serifs and hooked details (notably in forms like f, r, and j), creating a lively rhythm in text. The numerals match the heavy, compact texture and show old-style cues in their shaping rather than rigid, linear construction.
It suits book and long-form editorial settings where a dense, traditional serif color is desirable, and it can also work well for headlines and pull quotes that need a period feel without becoming decorative. The strong weight and compact fit make it effective on packaging, labels, or certificates where readability and a classic tone are priorities.
The overall tone feels traditional and slightly nostalgic, evoking printed matter such as older book typography, editorial columns, and institutional stationery. Its dark, compact voice communicates seriousness and authority, while the softened terminals and mild quirkiness keep it from feeling cold or purely formal.
The design appears intended to deliver a conventional, text-oriented serif with a robust printed presence, borrowing from older serif models and adding softened, inked details for warmth and distinctiveness. It aims to balance legibility with character, producing an authoritative voice that still feels human and tactile.
In running text the face builds a strong horizontal texture with pronounced word shapes, helped by the low x-height and distinct serifed silhouettes. Some glyphs show playful, calligraphic flicks and small hooks that add character at display sizes, but can also make the texture feel more expressive than strictly neutral.