Sans Normal Iplem 2 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: kids branding, posters, packaging, comics, event flyers, playful, handmade, quirky, friendly, cartoon, informality, approachability, handcrafted feel, display impact, chunky, rounded, soft, wobbly, inked.
A chunky, rounded sans with heavy, blobby strokes and softly irregular contours that suggest a hand-cut or brush-inked process. Curves are generously inflated and corners are eased rather than sharp, with noticeable wobble in verticals and horizontals that keeps the rhythm lively. Counters tend to be compact and sometimes off-center, and the overall spacing feels open enough to keep the dense weight readable. Uppercase forms read sturdy and simple, while lowercase shows more personality through uneven terminals and subtly shifting stroke direction.
Best suited to display use such as posters, kids-oriented branding, playful packaging, comic-style titling, and event flyers where a friendly, handmade voice is desirable. It can work for short paragraphs at larger sizes, but its textured outlines and tight counters favor headlines, callouts, and punchy copy over small text settings.
The font projects a playful, approachable tone with a slightly mischievous, cartoon-like energy. Its imperfect edges and bouncy rhythm make it feel informal and human, leaning toward fun rather than precision or neutrality.
The design appears intended to deliver an expressive, handcrafted sans that remains highly legible while feeling informal and fun. Its rounded geometry and intentionally imperfect edges aim to add warmth and character without relying on decorative flourishes.
The set maintains consistent heft across letters and numerals, but embraces deliberate irregularities in silhouettes, which adds texture in headlines and short bursts of copy. The bold presence holds up well in the sample text, where the lively shapes keep large paragraphs from feeling rigid.