Sans Normal Uhmeh 3 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, academic, reports, classic, formal, institutional, literary, readability, traditional tone, editorial utility, formal clarity, serifed, bracketed, transitional, crisp, compact.
This typeface shows a traditional serif construction with bracketed, gently flared serifs and moderate stroke modulation. Curves are smooth and open, with a steady, even rhythm across capitals and lowercase, and a slightly compact, vertically oriented feel. Terminals are clean and controlled rather than decorative, while shapes like the double-storey “g” and “a,” the angled leg on “R,” and the sharp diagonals of “V/W” reinforce a conventional book-face structure. Numerals appear lining and well-balanced, with clear differentiation and consistent stroke behavior.
It is well-suited to editorial typography such as books, long-form articles, essays, and magazine text where a familiar serif texture supports comfortable reading. It can also serve in formal documents, reports, and institutional materials that benefit from a traditional, trustworthy typographic voice.
Overall, it conveys a composed, classic tone associated with print publishing and established institutions. The controlled contrast and traditional serif detailing create an authoritative, dependable voice that feels more scholarly than trendy.
The design appears intended as a general-purpose reading serif: traditional in structure, conservative in details, and optimized to produce an even color in paragraphs while retaining enough contrast and serif definition for crisp display at larger sizes.
In text, the face maintains clarity through open counters and measured spacing, producing a calm texture suitable for longer reading. The italics are not shown; the displayed roman forms emphasize stability and legibility with minimal idiosyncratic flair.