Sans Normal Limit 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'AG Royal' by Berthold, 'Gotham' by Hoefler & Co., 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype, and 'Glimp' by OneSevenPointFive (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display ads, sporty, urgent, confident, modern, loud, high impact, fast motion, bold branding, attention grabbing, oblique, compact, rounded, geometric, clean.
This typeface is a heavy, oblique sans with rounded, geometric construction and smooth, low-contrast strokes. Curves are broad and even, terminals are clean and mostly squared-off by the italic cut, and counters stay open despite the weight. Uppercase forms feel wide and stable, while lowercase shapes read sturdy and compact, with a single-storey "a" and a simple, closed "g". Numerals are bold and straightforward, matching the letterforms’ solid rhythm and consistent stroke endings.
Best suited for short-to-medium display text where impact and quick recognition matter—headlines, posters, promotional graphics, and brand marks. It can also work for bold callouts, labels, and packaging where a modern, energetic feel is desired, but the weight and slant may be too forceful for long-form reading at small sizes.
The overall tone is energetic and assertive, with a forward-leaning stance that suggests speed and momentum. Its thick strokes and simplified forms project confidence and immediacy, giving it a contemporary, high-impact voice suited to attention-driven messaging.
The design appears intended as a high-impact italic sans that combines geometric roundness with a strong forward lean for motion. Its simplified, sturdy letterforms prioritize clarity under bold emphasis while maintaining a contemporary, sporty character.
The slant is prominent enough to create motion without becoming overly cursive, keeping the design firmly in the sans realm. Spacing and proportions appear tuned for bold setting, where the rounded geometry prevents the heavy weight from feeling harsh.