Cursive Arlam 7 is a bold, very narrow, high contrast, upright, short x-height font.
Keywords: packaging, posters, social media, greeting cards, quotes, playful, handmade, friendly, lively, whimsical, handwritten feel, friendly display, craft aesthetic, informal branding, brushy, bouncy, rounded, looping, casual.
A compact, hand-drawn script with tall ascenders/descenders and a tight lowercase body. Strokes show a brush-pen feel with tapered ends and occasional swelling at turns, creating a lively, slightly irregular rhythm. Letterforms lean mostly upright and are narrowly proportioned, with rounded bowls and soft terminals; joins are intermittent, so words read as a semi-connected cursive rather than a continuous script. Capitals are simplified and monoline-like compared to the lowercase, while numerals follow the same narrow, handwritten construction with open counters and curved spines.
Works well for short display settings such as packaging, posters, social graphics, invitations, greeting cards, and quote treatments where an approachable handwritten voice is desired. It’s especially effective at medium-to-large sizes where the tapered terminals and looped forms can be appreciated.
The overall tone is casual and personable, like quick marker lettering for notes or labels. Its bouncy loops and tapered strokes add a cheerful, crafty character without feeling overly formal or calligraphic.
The design appears intended to mimic quick brush handwriting with a clean, curated consistency—balancing expressive loops and narrow proportions to create an energetic, friendly display script for contemporary branding and casual editorial accents.
The texture comes from subtle inconsistencies in stroke width and curvature, which enhances the handmade impression. Spacing appears relatively open for a script, supporting readability in short phrases while preserving an informal, drawn-by-hand cadence.