Sans Normal Bidig 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Indikator' by Indian Type Foundry and 'Felbridge' by Monotype (names referenced only for comparison).
Keywords: branding, headlines, packaging, ui labels, posters, friendly, modern, approachable, clean, confident, versatility, clarity, modernization, approachability, geometric, rounded, soft corners, large counters, high legibility.
This sans serif has a geometric, round-based construction with smooth curves and minimal contrast. Strokes are sturdy and even, with rounded bowls and open counters that keep shapes clear at display and text sizes. Uppercase forms are broad and stable (notably the circular C/O and the wide, symmetrical M/W), while lowercase maintains a straightforward, single-story a and g with compact terminals. The overall rhythm is steady and uncluttered, emphasizing clarity over ornament, with contemporary proportions and neatly controlled apertures.
It performs well in branding and marketing where a friendly but assertive sans is needed, and it suits headlines, short paragraphs, and packaging copy thanks to its open counters and simple shapes. The clear numerals and straightforward forms also make it useful for UI labels, signage, and information-forward layouts that need strong legibility.
The tone is modern and friendly, balancing firmness with softness. Rounded forms and open interiors give it an approachable, everyday feel, while the heavy presence keeps it confident and attention-getting. It reads as practical and contemporary rather than technical or formal.
The design appears intended as a versatile, contemporary sans with geometric underpinnings and an emphasis on clarity. It prioritizes clean construction and readable proportions for broad, modern applications while maintaining a warm, approachable character through rounded shaping.
The numerals appear clear and utilitarian, matching the letterforms with similarly round geometry and consistent stroke weight. Curved letters (S, C, G) show smooth, continuous shaping, and joins avoid sharp calligraphic transitions, reinforcing a clean, graphic look.