Serif Normal Ipbay 3 is a light, normal width, high contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, branding, invitations, classic, literary, refined, formal, readability, tradition, elegance, editorial tone, bracketed, calligraphic, crisp, elegant, sharp serifs.
A high-contrast serif with crisp, bracketed serifs and a clear modulation from thick verticals to fine hairlines. Proportions are balanced and text-oriented, with moderate x-height, open counters, and a steady baseline rhythm. Curves are smoothly drawn and terminals tend toward tapered, slightly calligraphic finishing, while capitals show traditional proportions and restrained detailing for clean headline setting.
Well suited to long-form reading in books, essays, and editorial layouts where a classic serif voice is desired. It also fits magazine headlines, cultural branding, and formal printed materials that benefit from a refined, traditional texture.
The overall tone is traditional and cultured, with a refined seriousness suited to literary and institutional contexts. Its sharp hairlines and composed rhythm lend a polished, authoritative feel without becoming overly decorative.
The design appears intended as a conventional, text-first serif that balances elegance with readability through measured proportions, clear contrast, and familiar letterforms. It aims to deliver a timeless typographic color that works reliably across paragraphs and display lines.
The figures appear lining with noticeable contrast and elegant curves; round forms (O, Q, 8, 9) keep a smooth, controlled geometry. In text, spacing reads even and the forms maintain clarity, while the fine strokes suggest best performance at comfortable reading sizes or well-printed settings.