Sans Normal Armoy 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Polaris' by AVP, 'AG Royal' by Berthold, 'Syabil' by Eko Bimantara, 'Camphor' by Monotype, and 'Core Gothic N' by S-Core (names referenced only for comparison).
Keywords: ui text, body text, editorial, signage, presentations, clean, neutral, modern, friendly, versatility, readability, clarity, modern utility, rounded, open apertures, even rhythm, crisp.
This typeface is a straightforward sans with smooth, rounded curves and consistently even stroke thickness. Proportions feel balanced and practical, with a moderate x-height and generous counters that keep forms open. Terminals are clean and mostly horizontal or gently squared-off, giving letters a crisp finish without sharpness. The overall rhythm is steady and highly legible, with classic, familiar constructions across capitals, lowercase, and numerals.
It performs well in general-purpose settings where neutral readability is the priority, such as user interfaces, product copy, and long-form reading. The even color and open forms also suit wayfinding and informational signage, as well as decks and documents that need a clean, consistent typographic voice.
The tone is contemporary and unobtrusive, aiming for clarity over personality. Its rounded geometry lends a mild friendliness while remaining businesslike and dependable. The result reads as modern and calm, suitable for interfaces and everyday communication.
The design appears intended as a versatile, all-around sans for continuous text and practical display use, emphasizing clarity, balanced proportions, and a familiar, modern structure that stays out of the way of the content.
Capitals present a simple, workmanlike structure with smooth bowls and broad curves, while lowercase maintains open shapes that resist clogging at smaller sizes. Numerals match the letterforms in stroke and curvature, creating a cohesive texture in mixed text and data.