Sans Normal Aslew 9 is a regular weight, narrow, monoline, upright, short x-height font.
Keywords: ui text, wayfinding, packaging, editorial, branding, clean, modern, neutral, functional, technical, space saving, clarity, neutrality, modern utility, rounded terminals, compact, low contrast, open counters, geometric.
A compact sans with largely geometric construction and smooth, circular curves. Strokes appear low-contrast and consistently weighted, with rounded joins and generally rounded terminals. Proportions feel tight and efficient, with narrow letterforms, modest apertures, and a relatively short lowercase body that keeps the text color even and controlled. Numerals and capitals follow the same restrained geometry, producing a uniform rhythm across mixed-case settings.
Works well where space is limited and consistent, even texture is important—interfaces, navigation systems, labels, and compact editorial layouts. It also suits contemporary branding and packaging that benefit from a neutral, geometric voice without becoming overly stylized.
The overall tone is clean and contemporary, prioritizing clarity and restraint over personality. Its compact, orderly shapes read as practical and slightly technical, lending a composed, no-nonsense voice to both headlines and UI-style text.
The design appears intended as a space-efficient, general-purpose sans that maintains a steady rhythm and clear silhouettes in everyday reading and interface contexts. Its geometry and restrained detailing suggest an emphasis on consistency, legibility, and a modern, utilitarian aesthetic.
Round forms like C, O, and e look close to circular, while straight-sided letters (E, F, L, T) stay crisp and simple. The lowercase shows a single-storey a and g, reinforcing a straightforward, modern feel, and punctuation integrates without drawing attention away from the text.