Sans Normal Saray 2 is a regular weight, very narrow, low contrast, upright, short x-height font.
Keywords: headlines, posters, packaging, book covers, branding, quirky, retro, handmade, friendly, whimsical, humanized sans, playful display, compact setting, approachable tone, condensed, rounded, monoline, soft, informal.
A condensed, monoline sans with rounded terminals and subtly irregular curves that give it a hand-drawn steadiness rather than a mechanical feel. Strokes are consistently light and even, with simple geometric construction softened by slight wobble in bowls and joins. Uppercase forms are tall and narrow with generous internal counters (notably in C, O, Q), while lowercase keeps a modest x-height and long, clean ascenders/descenders. Spacing reads open for the width, creating an airy texture in text despite the narrow letterforms.
This face is best suited to display roles where its condensed rhythm and quirky warmth can be appreciated—headlines, posters, packaging, and book or album covers. It can also work for short bursts of text (taglines, pull quotes, UI labels) when a friendly, informal voice is desired and line length is kept moderate.
The overall tone is playful and personable, with a lightly vintage, storybook flavor. Its gentle irregularity and soft endings make it feel approachable and human, more like a crafted title hand than a strict utilitarian sans.
The design appears intended to provide a condensed, readable sans with a handcrafted charm—balancing simple rounded geometry with slight irregularity to avoid a sterile look. It aims to feel distinctive and approachable in display typography while staying straightforward enough for mixed-case setting.
Distinctive narrow proportions make verticals prominent, and the rounded ends prevent the condensed silhouette from feeling harsh. Numerals follow the same tall, slim rhythm and remain clear at display sizes, reinforcing a cohesive, characterful texture across mixed-case settings.