Sans Normal Obbir 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad', 'Myriad Arabic', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe and 'Akagi' and 'Akagi Pro' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, bold, modern, impact, approachability, modernity, clarity, display, rounded, blocky, sturdy, compact, high-impact.
A heavy, rounded sans with broad curves, smooth joins, and a compact, high-ink silhouette. Circular forms (C, O, Q, 0) read as near-geometric with slightly softened terminals, while straight strokes stay thick and even, producing a strong, uniform texture in text. Counters are relatively tight and apertures are moderately open, giving the face a dense, poster-like color without feeling cramped. The lowercase shows a single-storey a and g, short ascenders/descenders, and simple, sturdy construction; the numerals are similarly weighty and rounded, with a clearly differentiated 0 and a substantial 8.
Best suited to headlines, logos/wordmarks, packaging, and signage where a bold, friendly voice is needed. It works well for short UI labels or callouts when strong emphasis is required, and for editorial display settings where a dense, modern sans can carry visual hierarchy.
The overall tone is approachable and upbeat, combining geometric cleanliness with soft rounding that feels friendly rather than stark. Its weight and compact rhythm project confidence and immediacy, making it feel energetic and contemporary in short bursts of copy.
The design appears aimed at delivering maximum impact with a softened, approachable character: a geometric, rounded display sans that stays clean and consistent across letters and numerals. It prioritizes strong presence and legibility at larger sizes while maintaining an inviting, contemporary feel.
In the sample paragraph, the strong stroke weight creates a dark typographic mass, so spacing and line breaks become important for comfortable reading. The font’s rounded geometry keeps large sizes from feeling overly aggressive, while still delivering strong emphasis and clear headline presence.