Cursive Pupi 7 is a regular weight, very narrow, medium contrast, italic, short x-height font.
Keywords: branding, logos, packaging, social media, invites, friendly, playful, casual, romantic, handmade, handwritten charm, expressive display, personal tone, brand warmth, brushy, rounded, loopy, bouncy, monoline-ish.
A lively cursive script with a brush-pen feel, built from smooth, rounded strokes and gentle swelling at curves and terminals. Letters lean consistently and show a bouncy baseline rhythm, with tall ascenders and generous loop forms in many capitals and lowercase. Connections are suggested by entry/exit strokes, but spacing and joining vary for an intentionally handwritten texture. Terminals are mostly soft and tapered, and counters stay open enough for display-size clarity.
Best suited to short to medium-length text where a personal, crafted voice is desired—such as logos, boutique branding, packaging callouts, invitations, greeting cards, quotes, and social graphics. It can also work for headings and subheads when paired with a simple sans for body copy.
The overall tone is warm and personable, with an informal charm that reads as spontaneous and upbeat. Its looping capitals and springy movement add a light, cheerful personality that suits expressive, human-centric messaging.
Designed to emulate quick, confident brush handwriting while staying consistent enough for repeated use across headlines and brand touchpoints. The emphasis appears to be on expressive capitals, smooth motion, and a friendly handwritten presence rather than strict formal calligraphy.
Capitals are notably decorative and prominent, often using larger loops and sweeping strokes that can dominate short words and initials. The numerals follow the same handwritten logic, with simple, rounded forms that match the script’s casual flow.