Sans Normal Olnov 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Bronkoh' by Brink, 'Engrez' by Indian Type Foundry, and 'Lech Sans Pro' and 'Lecturia' by Ingo (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, pragmatic, loud, impact, clarity, approachability, modernity, rounded, blocky, compact, closed apertures, large counters.
This typeface is a heavy, rounded sans with sturdy, mostly monoline strokes and compact internal spacing. Curves are broadly elliptical with softened corners, while verticals and horizontals feel stable and slightly squared-off in their terminals. The rhythm is dense and punchy, with relatively closed apertures in letters like C, S, and e, and generous counters in O/0 and 8 that keep the forms readable at large sizes. Numerals follow the same solid construction, with a notably circular 0 and a straight, simple 1 that reads clearly in display settings.
It performs best in headlines, posters, signage, and branding where high impact and quick recognition matter. The compact, heavy letterforms also suit packaging and short callouts, while longer paragraphs may require generous leading and careful tracking to avoid an overly dense texture.
The overall tone is confident and upbeat, with a friendly solidity that feels contemporary and utilitarian rather than delicate. Its weight and compactness give it a no-nonsense impact suited to attention-grabbing messages, while the rounded geometry keeps it approachable.
The design appears intended to deliver a modern, approachable display voice through rounded geometry and sturdy, simplified construction. It prioritizes immediate legibility and strong graphic presence over refinement for small-size reading.
In the sample text, the dark color and tight word shapes create strong headline presence and high visual mass. The design leans on clear, simplified structures—especially in the straight-stem letters—so spacing and line breaks become prominent factors in long, dense settings.