Print Advy 4 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, quotes, friendly, casual, playful, approachable, lively, hand lettered feel, casual tone, friendly emphasis, everyday display, rounded, brushy, monoline, slanted, bouncy.
An informal handwritten italic with rounded, brush-like strokes and a mostly monoline feel. Forms lean forward with soft terminals and gently uneven curves, creating a natural, drawn rhythm rather than mechanical consistency. Counters are open and spacious, and the overall texture stays smooth and legible while retaining subtle variability in stroke flow and character width.
Works well for short to medium text where a human, informal voice is desired—headlines, pull quotes, labels, invitations, and social graphics. It’s especially effective in lifestyle branding and packaging where friendly emphasis is more important than strict typographic uniformity.
The tone is warm and personable, like quick marker lettering used for notes, packaging callouts, or classroom materials. Its forward slant and bouncy shapes add energy without feeling loud, giving text an easygoing, upbeat character.
The design appears intended to emulate quick, confident hand lettering with a smooth marker/brush impression, balancing charm and clarity for everyday display use.
Uppercase letters are simple and highly readable, while lowercase shapes lean more cursive in their construction without fully connecting. Numerals follow the same casual, rounded logic, helping mixed text feel cohesive.