Slab Square Samu 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Asherah' by Artisticandunique (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sturdy, industrial, confident, retro, editorial, impact, robustness, print presence, clarity, blocky, bracketed, compact, heavy, solid.
A heavy serif with chunky, mostly rectangular slab-like feet and shoulders and very low stroke contrast. Curves are broad and round (notably in C, O, and S) while joins and terminals stay crisp and squared, creating a strong, block-forward rhythm. Counters are relatively open for the weight, and the overall color is dark and even, with sturdy verticals and short, firm serifs that read clearly at display sizes.
This style performs best in headlines, posters, and prominent labels where a strong typographic voice is needed. It also suits branding, packaging, and signage that benefit from a solid, authoritative presence and consistent dark typographic color.
The tone is assertive and grounded, with a workmanlike, industrial feel that also nods to mid-century signage and print. Its mass and squared finishing details give it a dependable, no-nonsense voice suited to bold statements rather than delicacy.
The design appears intended to deliver maximum impact with an even, forceful texture and clear, squared finishing details. It prioritizes robustness and immediate readability, aiming for a classic, print-forward look that holds up in bold editorial and display contexts.
Uppercase forms feel especially stable and architectural, while the lowercase maintains a straightforward, utilitarian construction with simple, sturdy terminals. Numerals appear similarly weighty and legible, matching the letterforms’ dense texture and emphasizing impact over refinement.