Sans Normal Ardeh 9 is a regular weight, normal width, low contrast, upright, tall x-height font visually similar to 'Gimbal Grotesque' by AVP, 'Daimito' by Blaze Type, 'Interval Next' by Mostardesign, and 'Amsi Pro' and 'Amsi Pro AKS' by Stawix (names referenced only for comparison).
Keywords: ui text, editorial, signage, presentations, data display, neutral, modern, clean, straightforward, utilitarian, legibility, versatility, neutrality, modernization, clarity, geometric, sturdy, compact, crisp, unembellished.
A clean, sans serif with sturdy strokes and simple, mostly geometric construction. Curves are smooth and full, while terminals are predominantly squared-off, giving the letters a crisp, no-nonsense finish. Proportions feel compact and efficient, with a high lowercase presence and clear differentiation between round and straight forms; counters are open and shapes stay consistent across the set. Overall spacing and rhythm read as even and functional, supporting clear word shapes in running text.
Well-suited to interface copy, product and marketing text, and general-purpose editorial layouts where consistent rhythm and clear letterforms matter. The straightforward construction also makes it a dependable choice for wayfinding and signage, as well as dashboards, tables, and other information-heavy settings.
The tone is neutral and contemporary, leaning practical rather than expressive. Its plainspoken shapes and crisp edges project clarity and reliability, with a subtly industrial, workmanlike feel that stays out of the way of the content.
Likely designed as a versatile, workhorse sans serif that prioritizes legibility and visual consistency across both display sizes and continuous reading. The restrained detailing and geometric leaning suggest an intention to feel modern and practical without calling attention to itself.
Round letters show stable, near-circular bowls, while straight-sided characters keep a firm vertical stance; diagonals (like in V/W/X) are crisp and decisive. Numerals follow the same straightforward drawing, with simple curves and minimal stylistic quirks.