Sans Normal Okgum 10 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Nebula' by Brink, 'Muller Next' by Fontfabric, 'Creata' by Ivan Petrov, 'Clear Sans' by Positype, and 'Fieldwork' and 'Mundial' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, straightforward, friendly, neutral, impact, clarity, modernity, versatility, geometric consistency, geometric, rounded, clean, sturdy, open.
A sturdy sans with broad proportions and smooth, geometric curves. Strokes are consistently heavy with minimal modulation, producing crisp silhouettes and strong color on the page. Counters are open and largely circular/oval, while joins and terminals stay clean and uncluttered, balancing round forms with a few firm, straight-sided structures. Overall spacing reads even and practical, supporting clear word shapes in continuous text.
This font is well suited to headlines and short blocks of text where strong presence and quick readability are needed. Its broad forms and dense stroke weight make it a solid choice for branding, packaging, and signage applications that benefit from a clear, modern sans with a friendly edge.
The tone is confident and contemporary, with a no-nonsense clarity that feels dependable rather than expressive. Rounded geometry adds a mild friendliness, keeping the voice approachable while remaining professional and assertive.
The design appears intended to deliver a robust, modern sans voice with geometric consistency and high legibility at display sizes. It prioritizes strong visual impact and clean construction, aiming for a versatile look that stays neutral enough for many contemporary brand and editorial contexts.
Round characters like O and 0 appear highly circular, giving the design a distinctly geometric backbone, while diagonals in letters such as V, W, and X stay sharp and energetic. Numerals match the letterforms in weight and width, reinforcing a cohesive, signage-like solidity.