Slab Square Retu 2 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, signage, logos, playful, circus, retro, quirky, friendly, grab attention, retro display, novelty tone, signage impact, woodtype reference, chunky, blocky, wedge serif, soft corners, irregular rhythm.
A chunky display face with heavy, slab-like serifs and compact, blocky letterforms. Strokes are uniformly thick with minimal modulation, while terminals are squared off and often slightly flared, creating a woodtype-like silhouette. Counters tend to be small and sometimes notched or faceted (notably in rounded letters), giving the shapes a cut-out feel. Spacing and widths vary noticeably across letters, producing an uneven, animated rhythm that reads intentional rather than accidental.
Best suited for short, high-impact settings such as posters, event titles, packaging labels, storefront-style signage, and logo wordmarks. It performs well when set large, where the notched counters and slab details can be appreciated; for longer text, its dense weight and irregular rhythm can become visually loud.
The overall tone is bold and mischievous, with a handcrafted, throwback energy. Its exaggerated slabs and quirky internal shapes evoke old posters, novelty signage, and playful entertainment contexts. The texture feels lively and attention-seeking rather than refined or corporate.
The design appears intended as a bold display serif that references vintage slab/woodtype aesthetics while adding playful, decorative quirks to counters and terminals. Its variable letter widths and emphatic serifs prioritize character and presence over neutral readability, aiming to create a memorable, poster-ready voice.
The uppercase appears especially heavy and poster-oriented, while lowercase maintains the same stout construction for consistent color in mixed-case text. Round forms (O/Q/0) show distinctive interior shaping that adds personality at large sizes. Numerals match the same blocky, sign-painter weight and stance, supporting headline and label applications.