Sans Normal Ekgum 9 is a very light, normal width, high contrast, italic, normal x-height font.
Keywords: fashion, luxury branding, editorial, packaging, invitations, elegant, airy, refined, modern, display elegance, branding, editorial voice, calligraphic feel, calligraphic, hairline, delicate, swashy, crisp.
This typeface is a very slender italic with pronounced thick–thin modulation and a crisp, hairline overall color. Forms lean consistently to the right, with smooth oval bowls and tapered terminals that often finish in sharp points or fine hooks. Curves are drawn with a calligraphic rhythm, while straighter strokes (notably in H, I, N, and the numerals) stay clean and controlled, creating a polished contrast between geometry and pen-like detailing. Spacing feels open and the counters are generous, helping the light strokes remain legible despite the high contrast.
It works best in fashion and beauty branding, luxury packaging, and editorial headlines where the high contrast and italic motion can read as intentional elegance. It can also suit invitations and short-form display typography, especially when set with ample tracking and leading to preserve the delicate hairlines.
The overall tone is luxurious and poised, with a fashion-editorial sensibility. The delicate strokes and graceful italics convey sophistication and a slightly dramatic flair, reading as premium rather than utilitarian.
The design appears intended to deliver a contemporary, high-fashion italic voice with calligraphic nuance while keeping letterforms clean and broadly readable. It prioritizes graceful movement, sharp finishing details, and a refined headline presence over dense text robustness.
Uppercase letters show a display-leaning refinement, with rounded letters like O/Q built on elegant ovals and a minimal, sharp Q tail. The lowercase includes distinctive italic features such as a single-storey a, a looped g, and a descending y with a sweeping tail, reinforcing the calligraphic character. Numerals follow the same high-contrast logic, with especially thin joining strokes and curved figures that feel tailored for larger sizes.