Print Ruso 7 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: posters, packaging, social media, headlines, quotes, friendly, casual, playful, approachable, lively, handwritten feel, casual branding, friendly display, human touch, brushy, rounded, soft terminals, hand-drawn, bouncy baseline.
A slanted, brush-pen style with rounded forms and smooth, low-contrast strokes. Letter shapes are simplified and slightly irregular in a controlled way, with soft, taper-like terminals and a buoyant rhythm. Proportions vary per glyph, giving the alphabet a natural handwritten cadence, while counters stay fairly open for readability. The texture feels clean and consistent rather than rough, with a gently bouncy baseline and compact joins in letters like m and n.
Well-suited to short to medium text where a warm, informal voice is desired—such as posters, packaging callouts, social media graphics, invitations, and quote-based layouts. It works particularly well in headlines and subheads where the brushy movement can be appreciated, while remaining readable in brief paragraphs at comfortable sizes.
The font conveys an easygoing, upbeat tone—personal and conversational without feeling messy. Its energetic slant and rounded strokes suggest friendliness and quick hand lettering suited to informal messages.
The design appears intended to emulate confident, quick brush handwriting—polished enough for display work while retaining the spontaneity and charm of hand lettering. It aims to add personality and a human touch to modern layouts without relying on connected script behavior.
Uppercase forms have a casual, slightly compressed presence that pairs well with the more fluid lowercase. Numerals follow the same hand-drawn logic, staying clear and sturdy with rounded turns and minimal ornamentation, helping maintain legibility in short strings.