Sans Superellipse Omgif 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'Benton Sans Pro' by Font Bureau, 'Ordina' by Schriftlabor, and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: branding, ui, headlines, signage, posters, modern, friendly, confident, clean, techy, approachability, clarity, modernization, system use, brand neutrality, rounded, geometric, smooth, sturdy, compact.
A geometric sans with softly squared, superellipse-like curves and largely monolinear strokes. Round letters such as C, O, and Q read as rounded-rectangle forms, while straight-sided shapes (E, F, H, I, L) are simple and blocky with minimal modulation. Terminals are clean and mostly flat, corners are consistently eased, and bowls and counters are generously open for a solid, legible texture. Numerals follow the same rounded geometry, with an open, curved 2 and a compact, sturdy 8 and 9, maintaining a cohesive rhythm across alphanumerics.
Well suited to brand wordmarks, product identities, and interface typography where a friendly but authoritative voice is needed. Its sturdy shapes and open counters make it effective for headlines and short text blocks, and it should also hold up well in signage and wayfinding contexts where quick recognition is important.
The overall tone is modern and approachable, combining a friendly softness from the rounded geometry with a confident, no-nonsense presence. It feels contemporary and utilitarian rather than expressive, with a subtle tech/product sensibility suited to clear communication.
Likely designed to deliver a contemporary geometric look with softened corners, balancing strict structure with approachability. The consistent superellipse construction suggests an intention to create a distinctive, system-friendly sans that reads clearly and feels modern across both display and functional applications.
The design’s character is driven by consistent corner rounding and a slightly squarish construction in curved forms, creating a distinctive “rounded rectangular” silhouette at display sizes. In text, it produces a dense, even color that favors clarity and impact over delicacy.