Sans Normal Asmud 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Lorin' by Designova, 'Lader' by Groteskly Yours, 'Gilroy' by Radomir Tinkov, 'TT Commons Classic' by TypeType, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: ui text, web, editorial, signage, presentations, modern, neutral, clean, friendly, functional, legibility, neutrality, versatility, clarity, geometric, rounded, open counters, even rhythm, crisp terminals.
A clean sans with predominantly circular and elliptical construction and smooth, continuous curves. Strokes are even and steady, with rounded bowls and open apertures that keep counters clear. Proportions feel balanced and contemporary, with straightforward, unembellished terminals and a consistent rhythm across uppercase, lowercase, and numerals. The lowercase shows a simple single-storey “a” and “g,” reinforcing a geometric, utilitarian feel.
Works well for digital interfaces and web typography where clarity and steady texture are important. It also suits editorial subheads, informational graphics, and straightforward signage, delivering a contemporary look without calling attention to itself.
The overall tone is modern and neutral, with a mild friendliness coming from the rounded forms and open interior spaces. It reads as practical and approachable rather than expressive or decorative, suited to clear communication and contemporary branding.
Likely designed as a general-purpose, contemporary sans focused on legibility and visual neutrality, using geometric round forms and consistent stroke behavior to produce a stable, clean reading experience.
Capitals are broad and stable, with smooth curves in letters like C, G, O, and Q, and diagonals that remain crisp in A, V, W, X, and Y. Numerals are simple and legible with consistent stroke presence, maintaining the same calm, even color in text settings.