Sans Normal Idrub 1 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, quotes, friendly, casual, handwritten, playful, approachable, warmth, informality, human touch, lively motion, approachability, rounded, soft, brushy, informal, monoline.
A slanted, rounded sans with a handwritten feel and smooth, low-contrast strokes. Forms are built from soft curves and open apertures, with gently tapered terminals that suggest a quick pen or brush rather than rigid geometry. The rhythm is slightly variable in character width and spacing, giving text a natural flow while keeping lettershapes clean and legible. Counters are generous, and joins are rounded, producing an overall even, fluid texture across lines of text.
Well-suited for casual branding, packaging, and short-to-medium display text where a friendly, handwritten tone is desired. It also works for posters, social graphics, invitations, and pull quotes, especially when you want legible italics with personality. For long-form reading, it’s best used sparingly as an accent or for headings due to its expressive slant and lively texture.
The tone is warm and conversational, balancing clarity with an easygoing, personal voice. Its mild irregularities and soft endings add friendliness and motion, making it feel more human than technical. Overall it reads as upbeat and inviting rather than formal or authoritative.
The design appears intended to deliver an approachable, handwritten italic voice in a clean sans framework—prioritizing warmth, motion, and readability over strict typographic neutrality. Its rounded construction and soft terminals aim to feel personable and modern while remaining clear in mixed-case text.
Uppercase and lowercase share a consistent slant and rounded construction, helping mixed-case settings feel cohesive. Numerals follow the same smooth, handwritten logic, supporting informal UI elements or promotional copy without breaking the font’s relaxed cadence.