Sans Normal Nogiv 14 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'URW Geometric' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, playful, confident, impact, clarity, approachability, modern branding, display emphasis, rounded, geometric, chunky, soft corners, high legibility.
This typeface is a heavy, rounded sans with compact proportions and broadly circular bowls. Strokes are monolinear and dense, with smooth, simplified joins and a generally geometric construction that keeps counters open despite the weight. Terminals are clean and mostly squared-off, while curves stay generous, producing a sturdy, even texture. The lowercase shows single-storey forms for a and g, a simple r, and a compact t, contributing to a straightforward, contemporary rhythm; numerals match the same solid, rounded geometry.
It performs best in headlines, posters, and prominent UI or signage where bold, quick recognition is needed. The rounded, geometric character also fits brand identities, packaging, and social graphics that aim for a modern, friendly voice.
The overall tone is approachable and upbeat, combining a strong presence with soft, rounded forms that feel friendly rather than aggressive. It reads as contemporary and energetic, well suited to attention-grabbing messaging that still wants to feel inclusive and easygoing.
The design appears intended to deliver maximum impact with a clean, geometric skeleton and softened curves, prioritizing immediacy and legibility for display typography. Its simplified lowercase and sturdy figures suggest a focus on versatile, contemporary branding and attention-forward communication.
Large apertures and uncomplicated shapes help maintain clarity at display sizes, while the tight internal spaces typical of heavy weights suggest a preference for short lines and generous leading in text settings. The forms remain consistent across caps, lowercase, and figures, giving headings a cohesive, branded look.