Sans Normal Urkom 3 is a light, normal width, high contrast, italic, normal x-height font visually similar to 'Haboro Contrast' by insigne (names referenced only for comparison).
Keywords: headlines, editorial, magazine, branding, posters, elegant, fashion, refined, airy, elegance, editorial voice, display emphasis, stylish motion, calligraphic, flowing, crisp, sculpted, slanted.
This typeface has a pronounced rightward slant and a crisp, high-contrast stroke structure, with fine hairlines and fuller main strokes that create a sharp, glossy texture. Letterforms are largely built from smooth elliptical curves, producing round counters and clean, continuous outlines. Terminals tend to be tapered and lightly sheared, giving strokes a calligraphic finish without overt ornamentation. The overall rhythm is lively and slightly irregular in color due to the contrast and angled stress, while remaining cohesive across uppercase, lowercase, and numerals.
This font suits headlines, pull quotes, mastheads, and short-form editorial typography where its contrast and slanted energy can be appreciated. It also works well for branding elements such as logotypes, packaging titles, and event materials that benefit from an elegant, fashion-forward voice.
The font reads as sophisticated and stylish, with a distinctly editorial tone. Its sweeping italics and delicate hairlines convey refinement and a sense of movement, leaning toward fashion, culture, and luxury contexts rather than utilitarian UI text.
The design appears intended to provide an expressive italic voice with polished, high-contrast construction and smooth, rounded geometry. It prioritizes visual sophistication and motion for display and editorial settings over neutral, small-size text economy.
Uppercase forms feel spacious and poised, while the lowercase introduces more fluidity through angled joins and soft curves. Numerals follow the same contrast and slanted stress, appearing graceful and slightly display-oriented. The thin connecting strokes and sharp tapers suggest best performance when given enough size and print-like conditions to preserve detail.